The start of the project was with me brainstorming and thinking of what I could make that had something to do with 'mediawijsheid'. My first ideas were me making and perfecting sims characters in the eyes of the public and giving them perfect lives. My other idea was to draw objects (Motorcycles, private planes, more friends) and in a speech bubble to show what kind of effect they would have on your social media following. While I was still brainstorming my own idea, I talked to Roos, she had almost the same idea. Because it was going to be a lot of work we decided to team up and combine our projects/ideas together. We determined that we would use Roos' face for all the pictures and I would make the photographs because I have a camera, and I like taking pictures. We first wanted to photoshop everything but photoshopping hair turned out way more difficult than expected and ended up looking fake everytime we tried a new application so we decided to get a wig of Ali Express to make it look more real. We wanted to make Roos a ginger because that is the opposite of what she looks like now and we thought red hair would look beautiful together with her edited green eyes. The complete look was green eyes, faux freckles, and red hair. Her alter ego name: Skye Rosemary. Travel influencer and a model. The kind of person almost everyone would want to be. We chose her to be a model because models are most of the times referred to as the most perfect people with their beautiful pictures and healthy lifestyle. This is also a very good example of fake media because models are most of the times also not that perfect. Their pictures have been photoshopped and are looked over a hundred times before posting it with a caption that has been thought of for a very long time. Underneath you can see the results of the transformation and how it looks on Instagram.

Most of the time the transformation from Roos to Skye Rosemary much longer than we thought it would've. After we had transformed Roos we would usually go and take pictures immediately. This was the third shoot so we knew what kind of photos we didn't have yet and we tried to make those. Lastly, we would evaluate the photos, I would share them with Roos and then we started to throw away the bad ones.  (@skye.rosemary)